November 2021

The pandemic has been an extremely tumultuous time for just about everyone. Both individuals and businesses were hit hard. With most states having reopened to some extent, vaccination rates rising, and unemployment numbers far better than they were in the summer of 2020, things are looking up. That said, many

No matter what your business does, excellent customer service is essential. If a plumber shows up to fix a leaky pipe, is rude the whole time, and leaves a big mess, are you going to call the same company next time or deal with their unprofessionalism again? Even if they’re

You can’t have a business without customers. It’s a simple, obvious fact, but it must be said. Centuries ago, if you wanted to sell food, you could go set up in a small frontier town, churn out beans or bread, or whatever you wanted, and have a steady stream of

Look, whether you love avocado toast or not, the trend came and conquered. Those restaurants that were able to cash in on the quick, millennial food made serious profits off a loaf of bread, so it’s important to take advantage of trends wherever you can. Adopting trends can often trigger

You’ve probably already figured out that you can’t just build a restaurant and assume people will come busting down your door to try out your food. If they do… bonus! But odds are good it’s going to take promotion for the word to get out. When you think of advertising,

So you’ve decided to start creating advertisements for your business. You’ve done all the research. You have a firm understanding of your customer persona. You know exactly what channels you’re going to leverage — maybe Yelp, Cartvertising, billboard advertising, and some Facebook ads. Now, the only thing you have to

When it comes to advertising, it’s best to feel out all your options. In some cases, it can be helpful to take advantage of different mediums during different seasons. For example, sponsoring a local sports team in the spring is a great way to reach your community and add some

Today, more and more small businesses are getting caught up paying for impressions online. Sure, you can pay to boost your content on Instagram or run Facebook Ads, but unless you’re shelling out thousands of dollars at a time, it’s not in your best interest to use these forums. Why