Videos Testimonials

“We began promoting our restaurant working with Richard Sylvester in June 2018, very soon after opening. It was one of the best decisions we’ve made! In addition to building our customer counts, sales, and profits with the HEB receipt advertising, Richard is consistently adding value to our business, revealing recent market and industry developments, as well as long-standing expert insights relative to retail real estate, geo-fencing promotional efforts, demographic influences by zip code, and more. He takes a genuine interest in our business and every conversation is strategically geared toward growth in sales and potential expansion. For that very reason, I look forward to continuing our relationship in 2023 and beyond.”

“We’ve been advertising with Richard Sylvester on the HEB receipts now for 10 years! In a down economy, this program drives traffic more than any other local store print advertising. Thanks to Richard’s strategic guidance toward extending our message efficiently and effectively into additional relevant neighborhoods, we now promote our seven restaurants in rotation and coordination with TEN HEBs…in Waco, Temple, Belton, Cedar Park, and Austin, TX. Thanks to the 24/7 /365 presence, we see a consistent flow of customers and don’t plan on stopping anytime soon.”

“I started advertising with Richard and RTUI in June 2011, the year I opened. In that very first year, roughly half of my customers came in off the HEB receipt ads. As soon as we could, Richard expanded our efforts, targeting other neighborhoods in the Waco market. Our irresistible “loss leader” offers got them in the door, and we proved what we could do, earning (almost) every single new customer’s trust in the process. We realized quickly, the big tickets come in between the oil changes and alignments, only after a shop proves what they can do, and how they go about doing it – with a higher level of professionalism and higher standards than the competition. We earned the locals trust and they kept coming back to us.

Now, 11-½ years later, we advertise with three HEBs in Waco, reaching an estimated 58,600 households (including 20,000 Baylor students) roughly 84x/year. This results in a total of 4.9 million Jesse Britt’s Automotive impressions each year! No other local-store-marketing vehicle provides this level of reach and frequency in a concentrated manner – within 5 miles of our shop – keeping our business and our brand top-of-mind for the locals we aim to serve. Alongside a top-notch customer experience, reflected in our online reviews, our advertising efforts with Richard and RTUI are unrivaled in the Waco market. I trust Richard and look forward to working with both in 2023 and for years to come.”

“Richard Sylvester and RTUI were recommended to us by Jerry Hater, another Cici’s franchisee who had worked with Richard for more than five years. We’ve promoted our three Cici’s locations through three central-Texas HEBs – in Austin, Kyle, and San Marcos. We realized roughly 18,000 redemptions annually, with topline revenues of $234,000, against an annual investment of $17,000. That’s a $13.76 : 1 return on our advertising investment. That’s AMAZING! I just want to say ‘thank you’ to Richard and the team at RTUI for putting this together because it’s made us a lot of money.”

“We worked with Richard Sylvester and RTUI for six consecutive years! It’s always good to keep your name in front of local residents, reminding them constantly of your business and where you are. Knowing that a business will lose 25% of its customer base each year, this program allows business owners to capture new customers through consistent name exposure. In only our third month advertising with the HEB on W. Adams, only one mile away from our restaurant, we realized 449 redemptions, at an average ticket of just over $18. This resulted in more than $8,000 in sales and delivered a topline return on investment of $19 : $1! The campaign worked so well that we stopped advertising on TV or radio halfway through that first year. It worked so well for us, I referred Richard to several other restaurant owners with whom I am close. Another benefit of the higher customer counts is the improved customer experience – we had to put out freshly prepared food more frequently to keep up with demand…providing a higher quality product and overall experience for all our customers!”

INITIAL REDEMPTION SUMMARY
S. 31st Street HEB
January (2nd Month) – 223
February (3rd Month) – 262
March (4th Month) – 312
April (5th Month) – 310
May (6th Month) – 341

W. Adams HEB
March (1st Month) – 179
April (2nd Month) – 345
May (3rd Month) – 449

“By advertising Nutty Brown Café in collaboration with three nearby HEBs, we were able to grow our food sales, build our customer base, and increase the frequency of all customers – new and old. On average, we redeemed more than 100 ads each week at $30 per ticket, delivering a return on investment (ROI) of $10 : $1…by far the best among our advertising investments. The ROI got better at the start of our second year, when Richard guided me to re-engineer the ad, still delivering an “irresistible offer” that continued to drive traffic into our restaurant, but at less expense to me. I’m so happy with the performance, I just renewed on my seventh contract with Richard and RTUI!”

“We began working with Richard and his team at RTUI 14 years ago in January, 2009. Understanding our need to compete at a higher level amidst the housing bust and economic challenges that followed, Richard guided us toward achieving the necessary exposure and top-of-mind awareness for our primary location. With so many new residents moving into Austin the past two decades, we were able to connect with them almost immediately, and repeatedly, upon arrival from other TX cities and states. Our new customer counts increased, as did our retention levels as a result of our promotions.

Upon expanding our advertising efforts to build revenues at our Lakeway location, Richard coached us to better understand our results, including Average Annual Customer Value (ACV), Average Lifetime Customer Value (LCV), and the return on advertising investment (ROAI). In summary, that specific campaign brought in the following:

96 new customers in on year
$59, 136 in year-1, new customer revenues
$10.95 : 1 topline ROAI
$7.2 : bottomline ROAI
$160,181 LCV bottomline revenues
$29.7 : 1 Lifetime ROAI for new customers (3.5 years)

With these new insights, we became better prepared to measure and manage our marketing and advertising efforts, making well-informed decisions on when, where, and how to promote our business.

“When Jackson at Dynasty Buffet recommended HEB receipt advertising through RTUI and Richard Sylvester, hesitantly I agreed to listen – I had never looked at the ads before. Upon seeing what the program did for business at Dynasty, it was a no-brainer to give it a try. Am I glad I did! In my first month 73 coupons were redeemed bringing in at least 146 customers…some returning once EACH WEEK. Originally, I locked in two years on the Belton HEB and I just renewed for a third year! This is the most effective and efficient ad vehicle in the Belton/Temple/Killeen area.”

“Richard and RTUI have provided me with quantifiable return-on-investment results that I can truly sink my teeth into. The ads on the Dripping Springs HEB receipts brought in a steady flow of new and repeat customers from the area – on average 8-10 redemptions per day, 20+ customers per day, and over 500 customers each month! Compared to redemptions from the Dripping Springs Outlook and Hill Country Magazine, the HEB receipt ads win hands down. I recommend this to every business owner in Dripping Springs and beyond – I renewed for a fourth year.”

“We have been running campaigns with RTUI for a period spanning more than 25 years, 13 consecutive years working with Richard. We now use the ads to launch every grand opening, re-location, or to address greater competition in a specific market/neighborhood. The campaigns create instant demand and traffic as a result of the higher frequency afforded on a hyper-local basis. Already in 2023, we have contracted seven campaigns. In Round Rock, we averaged 22-24 redemptions per day coming off the University Drive HEB campaign.”

“We have been running campaigns with RTUI for a period spanning more than 25 years, 13 consecutive years working with Richard. We now use the ads to launch every grand opening, re-location, or to address greater competition in a specific market/neighborhood. The campaigns create instant demand and traffic as a result of the higher frequency afforded on a hyper-local basis. Already in 2023, we have contracted seven campaigns. In Round Rock, we averaged 22-24 redemptions per day coming off the University Drive HEB campaign.”

“We ran four annual campaigns on the Louis Henna HEB in Round Rock, and have also run twice on the Gattis School Rd Randalls. We see as many as 400/month at an average ring of $10-11 on the $3 Pulled Pork ad, with $7-8 in beverage and side item upsells. It keeps the customers coming to my restaurant!”

“ We’ve run five annual campaigns on the HEB receipts in Waco. Six years ago, we started on the Wooded Acres HEB, ran there for two years, took a year off, then two years on the Woodway HEB and we just switched back to Wooded Acres. We see anywhere from ten to twenty coupons on a given day. Recently, we re-engineered the ad with Richard to become more profitable…while still offering something free. ‘FREE’ is key!”

“ We ran three consecutive years on the HEB receipts in Killeen. After the first month, things really began to pick up. By the fourth month, we were getting more than 400/month, and it continues to maintain a great pace for us. This is the single most redeemed coupon we publish. It has worked so well that it helped me win a Chick-fil-A vehicle – given to the restaurants that demonstrate the most growth year-over-year.”

“We get anywhere from 10-15 daily. People are really looking for the best possible deals these days. The HEB receipts lets local businesses advertise to and entice local residents with great offers. It really works – bringing in new customers that might not have come in before and bringing back existing customers more often. One of our customers, that used to come in twice a month, is now coming in 2-3 times EACH WEEK! We just renewed for our SECOND YEAR.”

“When we took over the struggling Sonics of Bellmead, we saw that a contributing factor to the 10% decline in business came from dropping off the HEB receipts. We got back on the Bellmead HEB tapes and saw an instant response – reaching more than 100 COUPONS PER DAY between our two locations. We have won back the Bellmead customers that had been lost! If you want to increase your customer traffic, there is no better way than running a strong offer on the HEB receipts.”

“I just renewed for a second year on both HEBs in Temple, TX. We tried school card coupons, coupon brochures, magazines and yellow pages. HEB receipts brings new customers into our restaurants and keeps the existing customers coming in more often! We love working with HEB, RTUI and Richard!”

“We were very skeptical of the receipt advertising program when we started on the Lakeway Randalls, but 5 months in we have just added the Bee Caves HEB to our campaign. The two keys are a great offer and tracking – your coupons redeemed and the associated sales. In April we saw 157 redemptions, delivering more than $3,000 in PROFITS – a $9.43:$1 return on investment. No other marketing we have tried is as profitable.”