Restaurant Growth Strategies

“By advertising Nutty Brown Café in collaboration with three nearby HEBs, we were able to grow our food sales, build our customer base, and increase the frequency of all customers – new and old. On average, we redeemed more than 100 ads each week at $30 per ticket, delivering a return on investment (ROI) of $10 : $1…by far the best among our advertising investments. The ROI got better at the start of our second year, when Richard guided me to re-engineer the ad, still delivering an “irresistible offer” that continued to drive traffic into our restaurant, but at less expense to me. I’m so happy with the performance, I just renewed on my seventh contract with Richard and RTUI!”

“We’ve been advertising with Richard Sylvester on the HEB receipts now for 10 years! In a down economy, this program drives traffic more than any other local store print advertising. Thanks to Richard’s strategic guidance toward extending our message efficiently and effectively into additional relevant neighborhoods, we now promote our seven restaurants in rotation and coordination with TEN HEBs…in Waco, Temple, Belton, Cedar Park, and Austin, TX. Thanks to the 24/7 /365 presence, we see a consistent flow of customers and don’t plan on stopping anytime soon.”

“We have been running campaigns with RTUI for a period spanning more than 25 years, 13 consecutive years working with Richard. We now use the ads to launch every grand opening, re-location, or to address greater competition in a specific market/neighborhood. The campaigns create instant demand and traffic as a result of the higher frequency afforded on a hyper-local basis. Already in 2023, we have contracted seven campaigns. In Round Rock, we averaged 22-24 redemptions per day coming off the University Drive HEB campaign.”

“I thought the register tape ads were hokey, but decided to give it a shot. By advertising Nutty Brown Café on three HEBs, we have been able to grow our food sales, build our customer base and increase the frequency of all customers – new and old. On average, we redeem more than 100 coupons each week at $30 per ticket, delivering a return on investment of $10 : $1. I’ve even heard that people are trying to buy rolls of tape from HEB, just to get our ads! It’s worked so well for Nutty Brown, I just renewed on my seventh contract with Richard and RTUI!”

“We’ve been advertising with Richard Sylvester on the HEB receipts now for more than 10 years. In a down economy, this program drives traffic more than any other local store print advertising. We now run in rotation on TEN HEBs…in Waco, Temple, Belton, Cedar Park, and Austin, TX. Due to the 24/7 presence, we see a consistent flow of customers.”

“We have been running off and on with RTUI on the HEB receipts for more than 25 years!

So far in 2021 we’ve contracted 18 store campaigns with Richard – to open new locations and help where competition has grown. At the “IKEA HEB” in Round Rock we saw an average of 20-30 PER DAY!”